Source: http://www.chicagofoodblog.net/local-restaurants/sushi/spooky-sushi-and-creepy-cocktails
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That's the two and two that observers put together Friday afternoon. That morning, as we reported here, Alinea put it up its schedule for upcoming ticket sales, and there was a week— October 10-14— when Alinea would be closed for a private event. Later that day they put out the video below, in which the staffs of both Alinea and New York's Eleven Madison Park are seen packing up their gear... all the way to Grant Achatz himself being packed in a box. It's still not clear exactly what's happening and when— whether they'll both switch places the same week, or collaborate during two separate weeks in the two cities, and who will be where October 10-14— but whatever's happening, it has a name, 21st Century Limited, which refers to the old Twentieth Century Limited that train ran New York to Chicago (and gave its name to a classic train comedy).
Here's the 21st Century Limited video:
And that's not even the only video that Achatz & Co. put out on Friday; they also released the first teaser for the next Next menu, Kyoto. As the Next Facebook page said, "Usually we release the videos on Opening Night of the new menu. This time we're having some fun along the way as well." No idea what it means, but presumably the next teaser will expand on it. The Kyoto menu will begin September 15.
Read more posts by Michael Gebert
Filed Under: alinea, eleven madison park, next kyoto
Source: http://chicago.grubstreet.com/2012/08/alinea_and_eleven_madison_park.html
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Source: http://mycityway.com/blog/2012/03/26/good-morning-sunshine-it%e2%80%99s-the-best-brunch-spots-in-dc/
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Many of you were first introduced to Urbanspoon through early iPhone TV ads which featured our signature slot machine. Since then, we've appeared on the small screen several times as a feature on various smartphone platforms.
Last month, we dipped a toe into creating our own television advertising and launched a spot called "Sushi" in the Seattle market. When we were building the spot I wanted to clearly deliver a brand extension message - most people think of Urbanspoon as a restaurant review and directory site, but fewer consider us a destination for making reservations (currently you can make reservations at more than 200 of Seattle's best restaurants).
Sushi
Changing an old mindset is the primary objective of the commercial, so we used a cliché boy-meets-girl scenario, with a storyline about making real-time reservations on the Urbanspoon mobile app. The spot is classic, and therefore effective, but it never really sat well with me, because, well, it's a cliché and therefore not that clever.
Today, after running "Sushi" for four weeks, we're releasing a new ad called "Twist" which will replace "Sushi" half the time. The primary objective of "Twist" is still to reinforce that brand extension, but by adding an unexpected twist to the cliché story, I'm hoping it is genuinely memorable and therefore more compelling. Watch both and let us know what you think on Facebook.
Twist
P.S. Do you like Vimeo better? Go to the Urbanspoon channel there to watch the commercials.
Source: http://www.urbanspoon.com/blog/79/Urbanspoon-on-your-TV.html
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For at least a few months out of the year, riding your bike is a great alternative to motorized transportation. With a puny WalkScore of only 45, Phoenix residents will need more than a pair of comfortable shoes to get around. Fortunately, there exists a happy place between walking and driving. It?s called the seat [...]
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