I know we are still barely halfway through the year, but I'm fairly certain nothing from the food advertising industry is going to come close to the horrid concept of Ragu's latest TV spot. The ad successfully combines creepy and disjointed to deliver an experience that makes you go ewwwwww instead of mmmmmm.
The plotline is fairly simple: young kiddo in a nice house walks into his parent's bedroom without knocking. Cue the quizzical, mystified, slightly grossed out image on the nice kiddos face. Now inexplicably cut to the smiling, wholesome family serving some nice red Ragu at dinner that evening. Dad's face clearly says, "this meal is the second best thing I've had today"; fortunately we only see Mom's back silhouetted in the foreground.
What on earth is Ragu's message? "Our pasta sauce is so (fill in the blank) that it will wipe away the visuals of your parents fornicating." It's so bad there's even a country style soundtrack: "Parents in bed, but its still 8:00, that's why they taught you you should always knock. Ragu because growing up's tough . . . Ragu because he's been through enough." I thought this was a SNLesque parody until I heard the wannabe Sam Elliot voice reading the tagline: "A long day of childhood calls for America's favorite pasta sauce."
I'm definitely having steak, or soup, or casserole, or barbecue, or pizza tonight . . . anything to avoid popping open that pasta sauce jar stirring thoughts of my parents going at it.
Source: http://www.urbanspoon.com/blog/93/Ragu-Worst-TV-Commercial-of-2012.html
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