Looking back at 2011, we're very happy to see how many people we've helped to find their perfect dining experience. Comparing 2011 to 2010, we've seen an 80% increase in overall traffic to Urbanspoon. But the economy was rough on the industry, which saw a second year of decline in the total number of U.S. restaurants.
2011 was also a year of changes for online restaurant marketing:
- We saw Google snap up Zagat (right after we incorporated their reviews into Urbanspoon).
- Foursquare tried to morph from check-in fad to local search tool.
- Daily deals, led by Groupon, exploded and then died.
- Search algorithms changed (again) and (most) restauranteurs got hip to this thing called social media.
On the mobile side, 2011 saw sales of smartphones finally exceed that of dumb phones, and the explosion of technology adoption among everyday consumers translated into more and more people using Urbanspoon. In fact, mobile visits to Urbanspoon more than doubled last year!
Along the way, Urbanspoon helped over half a million diners secure reservations at some of the best restaurants in the country. You can now book a reservation at more than 1,200 of America's best restaurants directly on Urbanspoon from the comfort of your iPhone or computer. We're now serving 29 million visits a month, and more people are coming back more frequently - repeat traffic grew by 15% last year.
Happy Eating!
Source: http://www.urbanspoon.com/blog/71/Urbanspoon-in-2011.html
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